What is Machine Learning and Why is It Considered as the ‘Future of SEO’?

As technology evolves, so too, are the trends in a particular niche. When it comes to the field of Search Engine Optimization, there is this relatively new thing that is being pitched to be the “Future of SEO” and this has gained the interest of many online marketing services.

This thing is called Machine Learning. Its basic definition is “a field of computer science that gives computers the ability to learn without being explicitly programmed by the user.”

Essentially, what this means is that computers can learn what a person likes or dislikes by learning their habits and other key indicators such as their behavior and preferences.

That being said, machine learning is actually a field of science that started in the early 90s, but only really took off in 2010 thanks to the collective interest of giant companies such as Google and Facebook, among many others.

Google is actually one of the companies that have invested huge sums of money to further the advancement of Machine learning and artificial intelligence.

Be that as it may, why do experts deem machine learning to be the future of SEO? Here are some things that we should delve deeper into for you to understand it better:

Content Actually Matters

This is not to say that content doesn’t matter in this day and age, it does. In fact, it is one of the main determinants of SEO success.

However, we have to look at it in a different light, at least, when machine learning is concerned. You see, part of the reason why Google created a really powerful search engine is to satisfy the user’s intent.

For instance, if a website sells many different products, an engineer would be looking for specific items and a mom will also look for specific products as well.

Both of them are customers, but both of them also have specific needs. That is where machine learning comes in.

The computers are programmed to “learn” the habits of people who visit their website to provide them with near-accurate solutions to solve their problems.

If your content is somehow relevant to their search query, your website will invariably be ranked much higher than the ones who do not. That is why there is now a heavy emphasis on your content more than ever.

On-Page SEO and Links Might Become Obsolete

Inbound/Outbound Linking, as well as On-Page SEO, are actually two of the best strategies that you can employ on your site for the hope of a higher ranking.

However, they might all become obsolete when the time comes that Machine Learning will be refined to a degree to make it the de facto standard.

This presents a lot of pros, but it also has some cons as well. Basically, people who employ shady tactics like link scheming and redirecting people to malware-laden websites will be penalized for their actions. In addition, blackhat SEO will be completely non-existent since the algorithm will ensure that they will not be ranked anywhere on the SERPs.

The major downside, however, is that people will have to think of SEO much differently than what we’re used to before. So, they might have to change a lot of things just to suit the new SEO standards and that can be really time-consuming on the part of the web administrators.


Machine learning is going to be an interesting part of SEO in the near future. As of today, the new AI might not be up to par with current SEO practices, but it will in the coming years. Will it provide a better experience to both the site admins and the visitors? We will have to wait and see.

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8 Tricks and Tips for SEO beginners


Hacks for Awesome SEO Results

SEO is used to improve rankings on your pages and search engine results. With these tricks and tips, even beginners can use SEO like analytics platforms like a pro. This research was conducted by the SEO Specialist.

1. Research Competitors and Keywords

To understand the SEO of your site and your competitor’s site, you need to research your keywords. There are free tools available for use out there. An example is SEM Rush that can help with your keywords for your services or products, interests of your audience and more. Research organic keywords for both yours and your competitor so you can know where your position is in terms of SEO result page, and how you can create a plan to get past the competition.

2. Keywords should be in the critical parts of your page

The specific elements of your webpage should be optimized for SEO, also known as on-page SEO, so you can boost your page ranking. Enhance the following page elements for SEO:
Meta descriptions
• Page title
• H1, H2, etc tags
• Text to link in you site
Use tools like BrightEdge that can help recommend keywords for the elements in your pages. By doing so, you are ensuring that your pages are relevant to search engines when searching keywords.

3. Social Media posts can be automated

Schedule and automate promotions and social media posts to make your life easier. This lets you be on the radar of your audience without missing a post. For instance, Facebook allows you to schedule posts and automate posting them.

4. Utilize SEO analytics platform to monitor performance

An SEO analytics platform keeps track of the performance of your marketing plans and the results as well. This works on wither social media marketing or on-page SEO. One free tool beginners can utilize is Google Analytics. It is a simple and effective tool to monitor and help you understand where the traffic to your page comes from. Whether organically or not, what part of your page they visit most and more, analytics platform can greatly help with your strategy.

5. Links by outside sites to your page is important

Ranking first in search engines are caused by a number of factors. One of them is the number of outside site links to your page. The more outside sites place links on their pages towards yours, search engines deem your site as more important or relevant. It is a good idea to check the amount of outside sites that are linking to your site or pages.

6. Utilize influencers to promote products or content

Influencer marketing is the new hype that is utilized by companies both big and small. They get influencers – people who have a large number of followings, to effectively promote their services or products and create huge impact. Smaller companies that cannot allot budget for influencers gain their service through an exchange of free products for their endorsement or product review.

7. Provide shareable, custom images

Share to your audience engaging images that would make them want to share it to their own social media platforms. Choosing the right images for your marketing can increase your social media following and the outside links to your site or page.

8. Use Alt text to optimize keywords

Doing this practice not only increases ranking in SEO, it also helps visually impaired users with the use of keywords.


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